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    Marketing Study Set 10
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    Exam 9: Segmentation,targeting,and Positioning
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    Why Must a Firm's STP Strategy Be Consistent with and Derived
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Why Must a Firm's STP Strategy Be Consistent with and Derived

Question 144

Question 144

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Why must a firm's STP strategy be consistent with and derived from the firm's mission and objectives?

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Segmentation,targeting,and positioning b...

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