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    Marketing Study Set 14
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    Exam 20: Customer Relationship Management
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    The First Step in Establishing a Customer Relationship Management (CRM)cycle
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The First Step in Establishing a Customer Relationship Management (CRM)cycle

Question 37

Question 37

True/False

The first step in establishing a customer relationship management (CRM)cycle is to acquire and capture all relevant information about existing and potential customers.

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