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    Marketing Study Set 14
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    Exam 20: Customer Relationship Management
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    How Can a Company Measure Its Success at Implementing Customer
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How Can a Company Measure Its Success at Implementing Customer

Question 36

Question 36

Essay

How can a company measure its success at implementing customer relationship marketing (CRM)techniques? How does empowerment influence CRM marketing?

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The success of CRM can be directly measu...

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