Ford Canada Has Turned to the Internet to Help It

Multiple Choice

Ford Canada has turned to the Internet to help it stand apart from its competitors in the automotive industry.One Internet ad shows a Ford truck driving out of a forest with its engine roaring and mud splattering on the screen.The wipers come on to reveal the Ford "Built Tough" logo,which then recedes to the side of the screen.The ad directed people to a site (www.ford.ca/builtfordtough) where they could sign up to receive direct mail from Ford.Ford Canada will combine this database with a database of new F-series truck owners to look for significant patterns and trends.Ford Canada will use:

A) an information search system
B) knowledge trending
C) data interpolation
D) data graphing
E) data mining