Many High-End Hotel Chains Awards Points for Every Dollar Spent

Multiple Choice

Many high-end hotel chains awards points for every dollar spent in one of their hotels.Customers who earn a high number of points are given special privileges that may include upgraded hotel rooms or several free nights.This application of one-to-one marketing is an example of:

A) retaining loyal customers
B) reinforcing competitive promotional decisions
C) cross-selling other products and services
D) designing targeted marketing communications
E) inducing product trial by new customers