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The Owner of a Flower Shop Decided to Sell a Dozen

Question 56

Multiple Choice

The owner of a flower shop decided to sell a dozen red roses for $13.50.He hopes the below-cost price for the roses will attract current and new customers who will also buy regularly priced items.The manager is encouraging store patronage through:


A) variable pricing
B) psychological pricing
C) price maintenance
D) price lowballing
E) leader pricing

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