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Deb Ross Wants to Open a Store to Sell Quilting

Question 16

Multiple Choice

Deb Ross wants to open a store to sell quilting supplies.She cannot decide whether to base her store's pricing objectives on market share,dollar sales,or unit sales.Regardless of which she chooses,her firm's pricing objective can be categorized as:


A) status-quo
B) profit-oriented
C) need-oriented
D) cost-oriented
E) sales-oriented

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