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During the Off-Season,Parrish Farms,a Bed-And-Breakfast Inn,offers a 25 Percent Reduction

Question 13

Multiple Choice

During the off-season,Parrish Farms,a bed-and-breakfast inn,offers a 25 percent reduction on its weekend rates to entice customers to make last-minute reservations at its Web site.This is an example of pricing strategy used as a:


A) distribution tool
B) Internet enhancer
C) product strategy
D) direct sales tool
E) promotion strategy

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