Len Knows Little About Atlases and Does Not Want to Spend

Multiple Choice

Len knows little about atlases and does not want to spend the time to learn about them.However,he needs to buy at atlas to use in a school history project.Not wanting to make a poor choice,he is likely to:

A) intuitively make the right choice
B) avoid making a decision by not buying an atlas
C) buy the most expensive atlas (perhaps paying too much) ,guessing that the price is related to quality
D) research the product and buy the least expensive atlas
E) buy the least expensive atlas because most consumers feel that price is not directly related to quality