Question 1

The _____adopt a product because most of their friends have already done so,and their adoption is usually the result of pressure to conform because they rely on group norms.

Accepted Answer

A)  laggards 
B)  early adopters 
C)  early majority 
D)  innovators 
E)  late majority

Question 2

A product that is perceived as new by a potential adopter,whether the product is "new to the world" or simply new to the individual,is a(n):

Accepted Answer

A)  innovation 
B)  diffusion 
C)  discontinuous product 
D)  laggard 
E)  simulated new-product

Question 3

SCENARIOS
Jabra Corporation
After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329.
-Refer to Rapala.After the trade show,the newest lure made by Rapala will enter which stage of the new-product development process?

Accepted Answer

A)  commercialization 
B)  idea generation 
C)  idea screening 
D)  concept testing 
E)  product development

Question 4

Many products may experience short-term fluctuations in sales,but a long-term drop in sales probably signifies that a product is in the decline stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 5

A firm's new-product strategy links the new-product development process with the objectives of the marketing departments,the business unit,and the corporation.

Accepted Answer

A) True 
 B)False

Question 6

SCENARIOS
Jabra Corporation
After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329.
-Refer to Jabra Corporation.The Jabra 1000 is similar to the ear-bud system in a Walkman,which may increase adoption rates.This suggests that the _____ of the new product may explain the rate of diffusion.

Accepted Answer

A)  compatibility 
B)  complexity 
C)  relative advantage 
D)  observability 
E)  trialability

Question 7

After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the three product ideas in terms of their marketability.This stage of new-product development is called:

Accepted Answer

A)  prototype screening 
B)  concept tests 
C)  market testing 
D)  idea manipulation 
E)  idea diffusing

Question 8

The maker of Peter Pan peanut butter has developed a honey-flavored peanut butter spread to add to its peanut product line.Is this a new product?

Accepted Answer

A)  No,peanut butter cannot be considered an innovation. 
B)  Yes,additions to the product line are new products. 
C)  No,it is only a product addition. 
D)  Yes,this is a discontinuous innovation. 
E)  No,this is not a product improvement.

Question 9

Absolute failure occurs when:

Accepted Answer

A)  there is too much synergy between the marketing and production departments 
B)  a company cannot regain its development,marketing,and production costs for a new product 
C)  products deliver a meaningful and perceivable benefit 
D)  the company prices the product to indicate that it is of the highest quality 
E)  none of these occur

Question 10

The development stage of the new-product development process works best when ______ is practiced.

Accepted Answer

A)  competitive product equity 
B)  simultaneous product development 
C)  laboratory testing 
D)  test marketing 
E)  the new-product paradigm

Question 11

SCENARIOS
Jabra Corporation
After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329.
-Refer to Amusement Park Games.Some people might consider the use of Richardson's techniques as being unethical.This value judgment resulting from the book's _____ could adversely affect its adoption.

Accepted Answer

A)  observability 
B)  trialability 
C)  compatibility 
D)  complexity 
E)  intangibility

Question 12

Normally,the longest stage of the product life cycle is the _____ stage.

Accepted Answer

A)  maturity 
B)  growth 
C)  introductory 
D)  decline 
E)  development

Question 13

_____ is a process where a group thinks of as many ways to vary a product or solve a problem as possible without considering the practicality of the ideas.

Accepted Answer

A)  New product brain dumping 
B)  Screening 
C)  A focus group interview 
D)  Brainstorming 
E)  Diffusion

Question 14

A manufacturer of athletic equipment is finding it difficult to compete with cheaper imported merchandise.Which of the following is a potential source of new product ideas?

Accepted Answer

A)  current retailers who carry the manufacturer's equipment 
B)  its foreign competitors 
C)  the company's employees 
D)  customers who have requested its catalogs 
E)  all of these

Question 15

SCENARIOS
Jabra Corporation
After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329.
-Refer to Rapala.The testing of new lures by tournament professionals and fishing guides would take place in which stage of new-product development?

Accepted Answer

A)  commercialization 
B)  idea generation 
C)  idea screening 
D)  concept testing 
E)  product development

Question 16

The most important factor in successful new-product introductions is a good match between product characteristics and customer desires.

Accepted Answer

A) True 
 B)False

Question 17

A(n)_____ typically entails showing members of the product's target market advertising and other promotional materials for several products,including the test product.These people are then taken to a mock or real store where their purchases are recorded.

Accepted Answer

A)  adoption-rate test 
B)  real test market 
C)  concept test 
D)  simulated (laboratory)market test 
E)  consumer juried test

Question 18

After products and marketing programs have been developed for new products,they are usually tested in the marketplace.What is test marketing? How may a company benefit from the use of test marketing? How can test marketing cause problems for a company?

Accepted Answer

The answer of After products and marketing programs have been...

Question 19

During the maturity stage of the product life cycle:

Accepted Answer

A)  prices are increased 
B)  product lines are narrowed 
C)  promotion to the dealer is often intensified 
D)  more shelf space is made available to the product 
E)  profit margins are at their peak

Question 20

The USPS has developed a personalized photo stamp that customers can create and use to mail letters.The USPS has already performed screening,development,and testing.Assuming the results coincide with profit and cost expectations,the Postal Service's most likely next step is commercialization.

Accepted Answer

A) True 
 B)False

Exam 10: Developing and Managing Products

The _____adopt a product because most of their friends have already done so,and their adoption is usually the result of pressure to conform because they rely on group norms.

A product that is perceived as new by a potential adopter,whether the product is "new to the world" or simply new to the individual,is a(n) :

Many products may experience short-term fluctuations in sales,but a long-term drop in sales probably signifies that a product is in the decline stage of the product life cycle.

A firm's new-product strategy links the new-product development process with the objectives of the marketing departments,the business unit,and the corporation.

The maker of Peter Pan peanut butter has developed a honey-flavored peanut butter spread to add to its peanut product line.Is this a new product?

Absolute failure occurs when:

The development stage of the new-product development process works best when ______ is practiced.

Normally,the longest stage of the product life cycle is the _____ stage.

_____ is a process where a group thinks of as many ways to vary a product or solve a problem as possible without considering the practicality of the ideas.

A manufacturer of athletic equipment is finding it difficult to compete with cheaper imported merchandise.Which of the following is a potential source of new product ideas?

The most important factor in successful new-product introductions is a good match between product characteristics and customer desires.

A(n) _____ typically entails showing members of the product's target market advertising and other promotional materials for several products,including the test product.These people are then taken to a mock or real store where their purchases are recorded.

After products and marketing programs have been developed for new products,they are usually tested in the marketplace.What is test marketing? How may a company benefit from the use of test marketing? How can test marketing cause problems for a company?

During the maturity stage of the product life cycle:

The USPS has developed a personalized photo stamp that customers can create and use to mail letters.The USPS has already performed screening,development,and testing.Assuming the results coincide with profit and cost expectations,the Postal Service's most likely next step is commercialization.