Sara Lee,the Maker of Ball Park Franks,has Decided to Introduce

Multiple Choice

Sara Lee,the maker of Ball Park franks,has decided to introduce its new Ball Park hot dog buns in a limited market consisting of only four cities and to closely monitor the reactions of potential customers to the product and marketing program.Sara Lee is going to use:

A) profitability analysis
B) market development analysis
C) discontinuous innovation
D) laboratory testing
E) test marketing