Landingham Laboratories Has Decided to Introduce Its New Over-The-Counter Antibiotic

Multiple Choice

Landingham Laboratories has decided to introduce its new over-the-counter antibiotic for ear infections in a limited market consisting of only two cities,and to closely monitor the reactions of potential customers to the product and its marketing program.This is called:

A) diffusion analysis
B) use test
C) dual distribution
D) test marketing
E) laboratory testing