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    Marketing Study Set 14
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    Exam 10: Developing and Managing Products
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    Among the Late Majority Group,adoption of a Product Primarily Results
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Among the Late Majority Group,adoption of a Product Primarily Results

Question 135

Question 135

Multiple Choice

Among the late majority group,adoption of a product primarily results from:


A) word-of-mouth advertising
B) print advertising
C) advertising in nontraditional media
D) broadcast advertising
E) sales promotions

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