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When Banquet Made Its Chicken Patties 20 Percent Larger to Provide

Question 133

Multiple Choice

When Banquet made its chicken patties 20 percent larger to provide greater value to the consumer,it was not trying to reach a new target market.Banquet has created a(n) :


A) improved product
B) addition to an existing product line
C) discontinuous innovation
D) repositioned product
E) new product line

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