Multiple Choice
In the long run,regardless of the effort put into the product management process,the most important factor determining if a consumer product will succeed or fail is:
A) its product mix plan
B) the way it implements its production strategy
C) the marketing plan it selects for its products
D) how well the manufacturer satisfies its customers' needs
E) the competition encountered by the manufacturer
Correct Answer:

Verified
Correct Answer:
Verified
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