SCENARIOS Alberto Culver Company

Multiple Choice

SCENARIOS
Alberto Culver Company
The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Claxton Fruitcakes.Why is brand equity important for the Claxton brand?

A) It facilitates the implementation of an international repositioning strategy.
B) It means that its customers are extremely brand loyal.
C) It means the target market is unchanging.
D) It means the product line has greater depth than width.
E) It guarantees an annual profit.