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Unilever Owns the Lipton Tea Brand

Question 12

Multiple Choice

Unilever owns the Lipton tea brand.When Unilever introduced Pyramid tea bags,which provide tea leaves with more room to move,and therefore,produce a better tasting brew it was an example of a(n) :


A) product line contraction
B) quality modification
C) aesthetics modification
D) obsolescence factor
E) functional modification

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