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    Exam 9: Product Concepts
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    Labels That Contain Standard Promotional Claims Like "New," "Improved," and "Super
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Labels That Contain Standard Promotional Claims Like "New," "Improved," and "Super

Question 17

Question 17

Multiple Choice

Labels that contain standard promotional claims like "new," "improved," and "super" are examples of ______ labels.


A) descriptive
B) functional
C) repositioning
D) information
E) persuasive

Correct Answer:

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