Multiple Choice
Axe is a brand of body deodorant spray that is popular in Europe.The product's manufacture has recently introduced Axe shower gel products.Axe shower gel products are examples of the implementation of a _____ strategy.
A) portfolio breadth expansion
B) product portfolio width adjustment
C) product item contraction
D) product line extension
E) repositioned marketing mix
Correct Answer:
Verified
Correct Answer:
Verified
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