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While Starkist Tuna Is Still Available in Cans,it Is Recently

Question 103

Multiple Choice

While Starkist tuna is still available in cans,it is recently been made available in a 12 ounce pouch,which is conveniently designated the family size pouch.This change in packaging was the result of:


A) a repositioning strategy
B) a new means of segmenting its market
C) a move toward functional obsolescence
D) a brand equity strategy
E) a master brand strategy

Correct Answer:

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