SCENARIOS Alberto Culver Company

Multiple Choice

SCENARIOS
Alberto Culver Company
The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Hardie Siding Products.The goal of the company was to develop brand awareness for its project.The primary reason for the creation of this brand awareness was to:

A) sell a business product as a consumer product
B) create a specialty product
C) create a competitive advantage through product identification
D) allow the company to concentrate its resources on marketing research
E) make room for more new products