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    Marketing Study Set 14
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    Exam 8: Decision Support Systems and Marketing Research
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    Scanner-Based Research Is a System of Gathering Information on Respondents
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Scanner-Based Research Is a System of Gathering Information on Respondents

Question 77

Question 77

True/False

Scanner-based research is a system of gathering information on respondents by continuously monitoring the promotions panel members are exposed to and their subsequent purchase behavior.

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