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A _____ Gathers Its Information from One Group of Respondents

Question 80

Multiple Choice

A _____ gathers its information from one group of respondents by continuously monitoring the advertising,promotion,and price they are exposed to and what is subsequently purchased.This creates a huge database of marketing efforts and resultant consumer behavior.


A) one-way mirror observation study
B) television meter investigation
C) laser scanner experiment
D) CLT interview
E) scanner-based research system

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