Multiple Choice
You need to collect information quickly using a complex questionnaire that probes for feelings behind why people purchase your products.You also want each interviewer to conduct the survey in the same manner.Fortunately,you have access to a computerized questioning system.Which of the following is your best option?
A) in-home personal interviews
B) mall intercept interviews
C) a mail panel survey
D) focus groups
E) central-location telephone (CLT) interviews
Correct Answer:

Verified
Correct Answer:
Verified
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