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A Survey by RoperASW Asked Consumers to Check Where They

Question 125

Multiple Choice

A survey by RoperASW asked consumers to check where they were most likely to look for information about a new book.Choices were book club catalogs,book reviews in newspapers,book reviews in magazines,television programs,friends,radio programs,local reading groups,or the Internet.What type of question was used in this survey?


A) dichotomous
B) scaled-response
C) open-ended
D) sampling frame

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