C&S Manufacturing Company Makes Gift Wrapping Paper and Ribbons

Multiple Choice

C&S Manufacturing Company makes gift wrapping paper and ribbons.It wants to add fifteen square feet to its most popular rolls of wrapping paper and keep the individual price of each roll at $4.95.C&S Manufacturing wonders if the additional paper footage would increase sales enough to offset the higher costs.What type of primary data research should the company use to answer this question.

A) focus group interviews in a laboratory setting
B) telephone interviews with current and potential customers
C) observation research
D) experimental research
E) mail surveys with current distributors