Which of the Following Is NOT a Reason Why Marketers

Multiple Choice

Which of the following is NOT a reason why marketers might select single-variable segmentation instead of multiple-variable segmentation?

A) Single-variable segmentation is simpler to explain and understand.
B) Single-variable segmentation is a more precise description of the segment.
C) Single-variable segmentation requires limited amounts of secondary data.
D) The size of the segments will be smaller with single-variable segmentation.
E) With single-variable segmentation,it is easier to perform the segmentation itself.