Multiple Choice
An eighteen-year-old college freshman might be a "party animal" living in a dorm.Another eighteen-year old freshman might be a husband with a small child and a full-time job.If you were in charge of a marketing program aimed at these men,what segmentation technique would be the easiest to employ that might help you to distinguish between them?
A) age cohort analysis
B) benefit
C) product differentiation
D) concentration
E) gender
Correct Answer:
Verified
Correct Answer:
Verified
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