Multiple Choice
In 2004,T.D.Waterhouse USA tied one of its promotional campaigns to the Chinese New Year.The slogan used for the campaign was "Plan Now for Success during the Upcoming Year of the Monkey." Postcards were mailed to Asian-Americans all over the United States.The segmentation base used for this strategy was:
A) geodemographic
B) geographic
C) demographic
D) lifestyle
E) psychographic
Correct Answer:
Verified
Correct Answer:
Verified
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