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Nearly Everyone Has Eaten Instant Mashed Potatoes

Question 158

Multiple Choice

Nearly everyone has eaten instant mashed potatoes.Manufacturers of instant potato flakes sell to resellers,institutional food services,and to movie production companies.(Instant potato flakes are typically used in movies when the scene calls for falling snow.) The manufacturers of instant potato flakes would most likely segment their market according to:


A) company characteristics
B) the buying process
C) financial terms
D) customer relationship objectives
E) length of distribution channel

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