The New York Life Insurance Company Has Developed a Web

Multiple Choice

The New York Life Insurance Company has developed a Web site for Chinese Americans.The site is written in both Mandarin and Cantonese languages and reflects the Chinese culture with its use of the traditional colors of red and gold.According to the text,why would New York Life have developed a site specifically targeted to Chinese Americans instead of the Asian American market?

A) The Asian American market is homogeneous.
B) All Asian Americans have the same cultural traditions.
C) Asian Americans comprise the largest minority in the United States.
D) New York Life has targeted one of the Asian American submarkets.
E) While Asian Americans have substantial buying power,average household income is substandard.