Ten Thousand Villages Is a Non-Profit Retail Store That Sells

Multiple Choice

Ten Thousand Villages is a non-profit retail store that sells gift items made by artisans from over thirty different countries.This store provides employment to craftspeople in developing nations and markets their handiwork at a fair price.The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible.The store uses _____ segmentation.

A) demographic
B) psychographic
C) geodemographic
D) ethnic
E) geographic