Jell-O Could Use _____ to Determine If Consumers Perceive a Void

Multiple Choice

Jell-O could use _____ to determine if consumers perceive a void in snacks that are easy to handle and wholesome and if customers thought Jell-O Pudding Pops would fill that void.

A) predictive modeling
B) a perceptual map
C) product positioning
D) a trend analysis
E) an internal marketing audit