Solved

Ever Since Hunter Got His New Shell Credit Card,which Gives

Question 77

Multiple Choice

Ever since Hunter got his new Shell credit card,which gives him a 5 percent rebate on all purchases of Shell gas,he will only buy gas at stores that sell Shell gas.Shell introduced its credit card plan as a means of implementing _____ segmentation.


A) lifestyle
B) motive
C) usage-rate
D) demographic
E) personality

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q16: With multisegment targeting,a company could benefit from

Q57: Pharmaceutical firms have introduced new over-the-counter antacids

Q59: Firms can be categorized by the type

Q72: E&V Bridal Studio,a wedding consulting business,only works

Q75: For an engagement ring,Keishail would rather have

Q78: You are given the following limited information

Q79: Hildy Webb and LaTishe Brown own Creative

Q80: In Miami,the most popular Cuban radio station

Q107: _ is the process of dividing a

Q194: To be successful,most businesses focus on customer