Hampton Rojas Produces and Markets Albany Peach Preserves

Multiple Choice

Hampton Rojas produces and markets Albany peach preserves.He views the world as one big market with no individual segments and tries to reach it with only one marketing mix.His essentially mass-market philosophy indicates that he probably uses a(n) _____ strategy.

A) multisegment targeting
B) universal product
C) concentrated targeting
D) undifferentiated targeting
E) product differentiation