Multiple Choice
Your firm is producing a car battery that is safe to discard in normal household trash.All other batteries on the market contain chemicals that are harmful and that can pollute underground water supplies and should be discarded with caution.Which of the following marketing segmentation options might you choose?
A) concentrated
B) differentiated
C) multisegment marketing
D) undifferentiated
E) strategic demand
Correct Answer:
Verified
Correct Answer:
Verified
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