Multiple Choice
The advertisements for Torengos tortilla chips that come in cans like Pringles deliberately compares the product to Frito-Lay's Tostitos tortilla chips and asks if you really prefer broken chips.Torengos is being positioned by:
A) product class
B) price and quality
C) use or application
D) attribute
E) competitor
Correct Answer:
Verified
Correct Answer:
Verified
Q87: NASCAR racing fans are some of the
Q89: The difference between one-to-one marketing and customer
Q92: Discuss why market segmentation is important to
Q93: Most consumers understand the existing privacy laws
Q94: Your firm is producing a car battery
Q95: E&V Bridal Studios is a wedding consulting
Q97: _ segmentation is based on personality,motives,and lifestyle.<br>A)
Q135: What is benefit segmentation? For toothpaste,list six
Q165: When Procter & Gamble (P&G)introduced Liquid Tide
Q202: _ is a method that clusters potential