Multiple Choice
A cooperative of egg producers believes a profitable market for eggs exists overseas where people are not as concerned about cholesterol.What would be the least complicated and least risky method for the farmers' cooperative to use to reach a global marketplace?
A) direct investment
B) joint venture
C) contract manufacturing
D) licensing
E) exporting
Correct Answer:
Verified
Correct Answer:
Verified
Q15: A U.S.licensor can try to prevent a
Q24: Jim Beam Distillery launched a Pan-European campaign
Q25: Just as mass marketing assumes a large
Q26: Once marketing managers have determined a global
Q27: With a _,a firm produces standardized products
Q28: Once a firm has decided on which
Q32: An important factor in the global external
Q33: The U.S.government limits the amount of sweetened
Q119: An exclusion of all products from certain
Q121: U.S.-based Procter & Gamble and Italian-based Fater