Once Marketing Managers Have Determined a Global Product and Promotion

Multiple Choice

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

A) the rate of capital accumulation exceeds the rate of population growth
B) exchange rates fluctuate
C) of price discrimination
D) there is a lack of mass-purchasing power
E) advertising time on television is available for sale in all developed countries