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The Manufacturer of Marlboro Cigarette Has Given Japan Tobacco the Legal

Question 50

Multiple Choice

The manufacturer of Marlboro cigarette has given Japan Tobacco the legal right to use its trademarks and patents to manufacture Marlboro cigarettes in Japan.For this right,Japan Tobacco pays a fee.This is an example of the use of _____ to enter an international market.


A) licensing
B) exporting
C) contract manufacturing
D) direct investment
E) importing

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