Monroe Plans to Market Its Shock Absorbers in Several Different

Multiple Choice

Monroe plans to market its shock absorbers in several different global markets.It plans to rely on extensive advertising.Before implementing this plan,its advertising manager should know:

A) the least standardized of all advertising media globally is the newspaper
B) some cultures view a product as having less value if it has to be advertised
C) language barriers and translation are rarely a problem
D) the hard-sell tactics used in the United States work well around the world
E) advertising time on television is available for sale in all developed countries