Multiple Choice
Clay Market began as a retailer of terra cotta pots and garden figures imported from Turkey and Mexico.It has since added Turkish rugs and fabrics,leather trimmed purses,and a line of women's clothes for its customers.This activities is indicative of a _____ strategy.
A) vertical integration
B) market penetration
C) diversification
D) product development
E) market development
Correct Answer:

Verified
Correct Answer:
Verified
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