SoBe Nutritional Beverages Uses Twin Lizards on Every Bottle of Its

Multiple Choice

SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts.It even has its own Team Lizard made up of skateboarders,mountain bike riders,inline skaters that it sponsors.The lizard is used to remind consumers of the product and its benefits.To which of the four P's does this strategy relate?

A) promotion
B) price
C) publicity
D) place
E) product