Multiple Choice
In 2004,Giorgio Armani,the Italian fashion group,announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015.Through conducting a(n) _____,Armani identified a large and growing segment of the market that wanted a luxury lifestyle.
A) market diversification analysis
B) market audit
C) social audit
D) market opportunity analysis
E) niche analysis
Correct Answer:
Verified
Correct Answer:
Verified
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