Managers at Bolsum Aerospace Company Have Recently Attended Several Special

Multiple Choice

Managers at Bolsum Aerospace Company have recently attended several special meetings where issues such as the creation of marketing objectives,a situation analysis,delineating a target market strategy,and modifying components of the marketing mix have been discussed.Bolsum Aerospace is apparently engaged in:

A) reengineering
B) hierarchical restructuring
C) a financial analysis
D) the development of a marketing plan
E) strategic contingency planning