Enzo Fierro Has Just Finished Constructing the Marketing Plan for a New

Multiple Choice

Enzo Fierro has just finished constructing the marketing plan for a new line of low-carb salad dressings.After selecting his target market and specifying the elements of the marketing mix,he next should:

A) set marketing objectives that are realistic and in a time frame
B) get employees to do the work necessary to put the marketing strategy into action
C) plan every action program and contingency plan
D) research the magnitude of the low-carb trend
E) examine similar manufacturers in the area to determine baseline productions