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    Marketing Study Set 14
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    Exam 1: An Overview of Marketing
  5. Question
    The _____ Orientation Assumes That People Are Resistant to Buying
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The _____ Orientation Assumes That People Are Resistant to Buying

Question 106

Question 106

Multiple Choice

The _____ orientation assumes that people are resistant to buying products that are not absolutely necessary.


A) marketing
B) sales
C) customer
D) production
E) exchange

Correct Answer:

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