A Retail Casket Outlet That Wishes to Offer Customer Value

Multiple Choice

A retail casket outlet that wishes to offer customer value should:

A) use aggressive marketing techniques to sell pre-burial plans
B) charge $300 for a pine casket instead of the inflated price of $1,000 charged by many funeral homes
C) tell customers that funeral homes like having competition
D) require that all purchases be made with cash or money order
E) provide customers with only a few choices and a minimum of information on what services and caskets are available