A Company That Has a Market Orientation and Adheres to the Marketing

Multiple Choice

A company that has a market orientation and adheres to the marketing concept does NOT:

A) integrate all the activities of the firm to satisfy customer wants
B) focus on consumer needs and wants
C) differentiate a firm's products from its competitor's products
D) fuel sales growth through the application of aggressive sales techniques
E) concentrate on long-term goal achievement (such as profits and growth) for the firm