There Is a Quandary Facing the Timber Industry There Is

Multiple Choice

There is a quandary facing the timber industry there is no effective way to prove the legality of wood from places like Indonesia,where as much as 80 percent is the product of illegal logging.Companies like The Home Depot do not want to be caught with timber from illegally logged forests even though the demand is great for timber from rain forests.To prove an interest in preserving rain forests,two Indonesian logging companies have developed a bar coding system,which proves the timber was legally acquired.This focus on customers' needs indicates a _____ orientation.

A) marketing
B) supplier
C) sales
D) production
E) philanthropic